We all know how difficult it is to discover our own signature scent. To find the one perfume that captures our very essence is the holy grail that keeps us searching. Now major companies are joining the club as they seek to develop their own signature scents. In hopes of luring customers into their stores, as well as linking their image with a particular scent, retailers, hotel chains and casinos have begun using aroma as part of their imaging package.
The current Time magazine discusses this in it article, "Scents and Sensibility," by Jeremy Caplan. For the complete article, please go here.
Caplan also provides a short quiz to test your smell IQ: Does the Nose Know?