Monday, March 05, 2007

Cacharel's New "Liberté" Fragrance to Launch this Spring

Liberté
Cacharel (owned by L'Oréal) has announced the upcoming launch of its newest fragrance, Liberté (French for "Freedom"). Described as a "chypre orange juice," it was created by International Flavors & Fragrances perfumers Olivier Polge and Domitille Bertier. It contains:

Top notes: bitter orange, plus zests of bergamot, citrus and mandarin;
Heart notes: white flowers;
Base notes: patchouli from Indonesia, vetiver and vanilla.

Liberté is scheduled to launch in Europe beginning this spring and in the U.S. probably in the second half of this year. It will be available in 3 sizes. In France, the 30-ml. eau de toilette spray will retail for 33 euros, or $43.60 at current exchange rates; the 50-ml. spray for 49 euros, or $64.75, and the 95-ml. edt spray for 62 euros, or $81.95.

Liberté's tall, multifaceted orange bottle was designed to look like an abstract flower. It was inspired by the works of artist Dan Flavin, known for his beautiful creations with fluorescent light tubes.

Dan Flavin, untitled (to Barnett Newman to commemorate his simple problem, red, yellow and blue), 1970
Dan Flavin, untitled (to Barnett Newman to commemorate his simple problem, red, yellow and blue), 1970


For more information about this 'thinking-outside-the-frame' artist, please see the Dia Art Foundation website.

perfume image and information source: wwd.com.
Dan Flavin's artwork: National Gallery of Art.

4 comments:

IrisLA said...

I love the clean lines of the bottle. The juice sounds ho-hum. Well, I should not be so quick to judge since Olivier Polge is a respectable nose.

christine said...

Hi Iris,

Yes, the bottle is what caught my eye, too. I hope it smells as good as it looks!

Chris

Jessica said...

It totally smells as good as it looks!
Jessica

christine said...

That's good to know, Jessica. Thank you for sharing -- I look forward to trying this fragrance!

Christine