Thursday, February 08, 2007

Valentine's Day Fragrance: Gift with a Conscience...

photo source: the body shop

With Valentine's Day just around the corner, our thoughts naturally turn toward the obvious: gifting our loved ones with a beautiful new fragrance. When such gifting can be combined with a good cause, so much the better. One such example is The Body Shop's new limited edition Rougeberry MTV fragrance. The Body Shop has teamed up with MTV to launch the 'Stop HIV: Spray to Change Attitudes' campaign.

Together we are working to raise awareness amongst young people about HIV and AIDS, and raise funds for MTV's Staying Alive Foundation, who support grass-roots charities around the world to help raise awareness and educating young people about HIV and AIDS. Together we've produced a Limited Edition bottle of our sparkling new Rougeberry fragrance. Proceeds from the sale of every Limited Edition bottle go to the Staying Alive Foundation. (source: the body shop international).

Rougeberry contains:

  • Top Notes: raspberry, tangerine and apple

  • Middle Notes: heliotrope, rose, violet and peach

  • Base Notes: musk, amber, cedarwood, sandalwood, vanilla and sugared almond

Cost: 1 fl-oz. eau de toilette Rougeberry MTV $16

To know more about the Staying Alive Foundation, please see their website.

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