Saturday, November 04, 2006

First Women's Scent for Horse Lovers

Something we have not yet talked about in this blog is the idea of "a niche within a niche." This refers to any particular subset within a special category. For instance, today we are talking about a niche fragrance dedicated to people who love horses.

"Nuzzle" is a new fragrance designed for horse lovers and equine enthusiasts. It contains fruity plum, black currant, juicy orange, and lime.

Available in a 50 ml Spray Eau de Parfum for $36.00, Nuzzle comes nested in a pink and black box adorned with a "good luck" crystal horseshoe charm. Nuzzle can be purchased at and fine tack shops and boutiques popular with horse enthusiasts.

Portions of Nuzzle proceeds will be donated to Habitat for Horses, a non-profit organization dedicated to the welfare of horses.

Nuzzle Products are not tested on animals.

There are many other niche-within-a-niche fragrances which we will discuss in future blogs. Do you have any suggestions?

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